Likeness — Mockup Reviewer's Checklist¶

What this is¶

You're looking at a clickable mockup of a platform I'm considering building. I'd like your honest read on it. This document is a structured prompt — you can answer it in any format you like (notes, voice memo, in-person conversation, written replies), and you can skip anything that doesn't feel relevant.

I'm sharing this with you because you actually work in the industry this platform claims to serve, and because you've been involved in fights about who owns your image. If anyone is going to spot the gap between what I say the platform does and what it actually communicates, it's you.

The most important framing¶

The honest answer "this shouldn't exist" is a valid answer. I'd rather hear that now than build the thing and find out later. If your read is that the whole concept is wrong — or right but for the wrong people, or right but in the wrong hands — please tell me.

To be clear: you're doing me a favor by reviewing this. I'm not running a focus group, and there's no version of your feedback I'm hoping to get. I want your actual take, including the parts you'd normally soften.

Compensation¶

You're being asked to do real labor — reviewing a product, articulating feedback, drawing on expertise that took you years to build. Let me know what's fair for your time, or I'll suggest a number. Either way, I'm not asking for free work, and I'd rather you tell me your number than guess at what you think I want to hear.

Reviewing the mockup¶

Below are the things I most want to know, organized loosely. Cherry-pick whatever you have an opinion on. You don't need to answer everything, and you don't need to answer in order.

The big questions¶

Does this feel like a platform built for creators, or at creators? This is the question I most want answered. If the visual register, language, or structure feels like a tech company's projection of what adult creators want — rather than what creators actually want — I want to hear that, even if you can't immediately articulate why.
Does the consent framing feel real or performative? The platform claims to be "consent-first." Does it actually read that way when you click through, or does that come across as marketing language? Where does it ring hollow?
Would you trust this platform with your likeness? Setting aside whether you'd want the product, would you sign the agreements? What would have to be true for you to consider it?
What's missing that would matter to you? Is there a control, a workflow, a feature, a protection that isn't shown? What would you want to see before you'd seriously consider using it?
What's there that you wouldn't trust? Is there a feature, claim, or piece of language that feels overpromising, naive, or wrong?

The screens, individually¶

If you have specific reactions to specific screens, here's what I'd most want to know about each.

Marketing landing page. Does this read as serious, or as marketing? Is it pitching to you or to investors? If you sent it to a creator friend cold, would they think it's a scam, a real thing, or unclear?

Onboarding (identity & consent). The first real screen is the platform's first chance to feel different from a generic adult site. Does it succeed? Is the language about why we collect what we collect believable, or does it read as legal cover?

Creator dashboard. Does it look like a place you'd run your business from, or like someone's idea of what a business dashboard should look like? What's missing for actual daily use?

License configuration. This is the screen where the whole pitch lives or dies. Are the controls granular enough? Are any of them dangerous — in the sense that creators might be pressured to use them in ways that hurt them? Is anything obviously missing? Does "revoke license" feel like a real button, or like a fig leaf?

Approval queue. Does this workflow respect your time? If you imagine yourself with 50 pending submissions on a Tuesday night, does this UI help or get in the way? Is there context you'd need to make a decision that isn't shown?

Fan generation. Does showing your rules to the fan feel right, or wrong? Some creators might prefer that the rules be invisible to fans. I came down on the side of transparency. I want to know if that's the wrong call.

The harder questions¶

These are uncomfortable, and that's intentional.

Is there a power imbalance baked into this product that I'm not seeing? Platforms have a way of becoming the customer. Where could this one drift in that direction?
Could this be used against creators? If the platform fell into bad hands — acquired by a worse owner, pressured by a regulator, compromised in a breach — what's the worst-case scenario for someone who signed up?
What does my background not let me see? I'm not in the industry. There are things I can't know that you can. What are the blind spots most worth flagging?
Have you ever been in a situation where this would have helped, or harmed you? I'm interested in the specific. If you've been in a moment where a tool like this would have changed something — for better or worse — that's the most useful information you can give me.
Would you want your friends to know you signed up for this? This question is about social legibility. If a creator using Likeness has to explain to other creators what it is, the explanation is the product. What does that explanation sound like in your circle?
Is there a version of this that should exist, but the version I'm showing you isn't it? If the answer is "yes, but," I want to know what the "but" is.

Open-ended¶

Anything you want to flag that doesn't fit above:

Things that surprised you, positively or negatively
Words or phrases that landed wrong
Visual choices that felt off
Cultural cues that signaled "this team gets it" or "this team doesn't"
Comparisons to other platforms — what does this remind you of, in good ways or bad?
People I should talk to before going further
Things I should be reading or learning about before I take this any further

Whatever's easiest for you:

A written reply, any length
A voice memo I can listen to
A call where you walk me through the mockup live
An in-person conversation
Annotated screenshots
A list of bullet points sent over text

I'll send a follow-up summarizing what I heard, so you can correct me if I got it wrong.

What I'll do with what you tell me¶

I'll write up the feedback — anonymized if you want — and share it with anyone seriously considering working on this with me. If your read is that the whole concept is wrong, I'll factor that into the decision about whether to keep going. If your read is that the concept is right but the execution is off, that becomes the design brief for the next pass.

Either way, you'll see what your feedback changed. If you tell me something and I don't act on it, I'll tell you why.

One last thing¶

If at any point reviewing this becomes uncomfortable in a way that's not productive — if the topic, the imagery, or the framing is costing you something to engage with — please stop. I'd rather get a partial review than ask you to push through something that's draining to read.

If a question on this list is the wrong question, tell me that too. The list is a starting point, not a script.